Phacient

You Don’t Have to Wear a Suit to Be a Professional

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A typical day I was in a local mom-and-pop sporting goods store the other day with my family to pick up some tee ball gear for my son. We’d been there a week before to get some of the basic stuff and the owner was really great in terms of helping me and offering good advice. I had a good experience and I returned. That’s what business is in the … [Read more...]

Google+ Gets a New Look: The Good, The Bad, and The Whitespace

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So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the Facebook timeline and how the new … [Read more...]

Blog and Be Seen: Ten Critical Things You Should Know

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Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging,  if possible, so they can get their feet wet by just writing. After all, that’s what it’s all about, right? And while I can’t … [Read more...]

I am your partner

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I wrote a post back in February about customer service and how important it was to respect and value your customers. I wrote it for a few reasons but the biggest one was that I had been witnessing really poor service on the parts of several business relationships personally and communicated to me by friends and colleagues. The core concept of the … [Read more...]

Online Advertising 101 – Real Estate People, DON’T READ THIS

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A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]