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You are here: Home >> What can Phacient do for you? >> Marketing

Marketing

Phacient’s approach to marketing is simple: Find a need and fill that need. This ideology permeates into everything we do.  It enables us to advise our clients on their next move from a logical and well thought out perspective.

The best developed product or the most valuable service can only go so far on its own merit. Good marketing is more critical than ever in order to maintain a competitive advantage. Phacient assists their clients in a myriad of ways to properly and responsibly communicate with target audiences in a clear and efficient manner. Phacient is able to provide assistance in many ways.

Strategy

A successful marketing strategy has to be well constructed and comprehensive. Our methods apply to consumer and business-to-business marketing. The right marketing formula is the difference between success and failure:Knowing how is as important as knowing what

  • Vision and objectives development
  • Marketing mix and resource allocation
  • Market segmentation
  • Product positioning
  • Innovation strategy and new product/service road map
  • Advertising strategy and media optimization
  • Pricing
  • Customer support
  • Sales and channel planning

Online Presence

An online presence is imperative in today’s environment. More firms are applying their resources to the online space. Phacient supercharges our clients’ online presence with expertise in:

  • Being online is criticalBest practices
  • Information architecture
  • Content marketing (SEO and Social)
  • Scenario assessment and critical path management
  • Creative consulting
  • Production

Branding

Our clients understand that their brand is their most valuable asset. A firm with a strong brand is more sustainable and profitable than its competitors. Phacient provides the following branding expertise to our clients:Stand out from the crowd

  • Logo design
  • Taglines
  • Messaging
  • Overall look and feel
  • Global branding consistency

Product Development

Phacient offers well thought out product development focusing on innovation and benefits. Whether developing a new product or giving an existing oneQuality is paramount a face lift, we treat our clients’ products as if they were our own. We offer:

  • Competitive product analysis
  • Comprehensive objective development
  • Market share/penetration modeling
  • Margin maximization framework
  • Product and peripheral differentiation strategy

Competitive Intelligence

Understanding your competition is imperative to understanding your market. Being in the know saves moneyPhacient partners with our clients to help them understand the direct and indirect competition.

Once our research is complete, our clients are better equipped to make well-informed, critical decisions about their own business. This results in higher margins, greater efficiency and reduced risk.

Social Media

Over the past five years, social media marketing has taken many industries by storm. Phacient advises our clients in the ‘what’ AND ‘how’ to approach credible, genuine and engaging social business:

  • Businesses find people now, not vice versaSocial assessment and channel appropriateness
  • Channel development and integration
  • Engagement strategies and tactics
  • Social listening and monitoring
  • Community building
  • Reputation management
  • Customer care
"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back." - John Ilhan

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What Others Say About Us:

"Patrick Healy is the type of person you want to connect with when need a subject matter expert or if you are looking for someone who can connect you to an expert, an equally important and overlooked attribute." – Chris Metzger of Blair Insurance Group 

"By partnering with Phacient it has helped us to expand our technological footprint in the PEO space by developing our most advanced website for prospects." – Tim Hillert of EasyPEO

"On a recent visit to New York City Patrick Healy introduced some key people to our company. Those connections are still paying dividends." – Berry Enloe of REcake

"My association with Patrick Healy has directly and positively affected my business." – Joe Sheehan of Weichert Realtors

"I've known Patrick Healy for approximately 5 years and heartily endorse him and his company, Phacient." – Joe Sheehan of Weichert Realtors

"Patrick Healy is leading the digital media revolution. He is a complete digital marketing guru, with a robust skillset that translates into a deft competency to grow your brand online. Brands will be transformed by the Internet when working with Phacient and Patrick." – Matt Browne of SDBloggers

"Patrick Healy has a vision for the Real Estate Industry with the ultimate objective of assisting real estate professionals to provide the highest levels of service to their clients at the best possible price." – Joe Sheehan of Weichert Realtors

"Phacient's Patrick Healy may be the most energetic, knowledgeable, up-to-date and pragmatic expert on social media whom I have encountered. His advice has proved invaluable to me." – Malcolm Carter of Charles Rutenberg Realty

"To put it frankly, Patrick Healy knows what makes your business work day-in and day-out.  He's effective, efficient, and is a straight shooter.  Patrick Healy = High Value." – Ryan Hinricher of Investor Nation

"In addition to being knowledgeable about social media, technology, and online marketing, Patrick Healy is knowledgeable about real business functions." – Ryan Hinricher of Investor Nation

"By staying on top of the latest social media and marketing trends and filtering out the fads, Phacient is able to deliver industry-specific solutions through innovative social media avenues." – Joseph Drasin of Prism Consulting Services

"Patrick Healy's knowledge of online marketing dates back before Facebook, when Google was emerging as the disruptive technology marketers needed to leverage. With the rise of Facebook, he kept his skills sharp, honing his understanding of blogging, community, and social capital. He is a complete digital marketing guru." – Matt Browne of 

"Patrick Healy has demonstrated great organizational and leadership skills as founder of the Lucky Striker Social Media Club, an industry trade group that meets regularly to discuss, develop, and promote marketing strategies with a focus on leveraging social media techniques and technologies." – Joe Sheehan of Weichert Realtors

"Phacient's inside industry knowledge led us to make some decisions that greatly aided us in the development stages of REcake.  Those insights continue to pay off today." – Berry Enloe of REcake

"I have worked directly with Patrick Healy and recommend him highly for his knowledge, integrity, and drive. Phacient will get the job done." – Joe Spake of Spake Communications 

"Phacient was a great asset in the development stages of our company. They know the ins and outs of the industry and was able to guide us in ways that helped us avoid some real pitfalls." – Berry Enloe of REcake

"Since taking the advice of Patrick at Phacient, results of our social networking have increased massively. His continued support affects the entire direction of my business." – Howie Nicholsby of 21st Century Kilts

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Phacient
10030 Green Level Church Road, Suite 802-158,   Cary, NC 27519  •  Phone: 646-580-4070




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