Why Do You Want to be on Page One of Google?

How important is it to you to be on page one of Google?

Last week I was lucky enough to attend Blog World and New Media Expo. As the name (or former name) alludes, there is a strong and almost exclusive focus on content. Just about every session I sat in had some mention of SEO. The timing of the conference couldn’t have been better since I’ve gotten [...]

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Social Advertising: Pay for Your Facebook Page? Google Places Moves into Google+

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So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook [...]

Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

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So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not [...]

Blog and Be Seen: Ten Critical Things You Should Know

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Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging,  if possible, so they can get their feet wet by just writing. After all, that’s what it’s [...]

I am your partner

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I wrote a post back in February about customer service and how important it was to respect and value your customers. I wrote it for a few reasons but the biggest one was that I had been witnessing really poor service on the parts of several business relationships personally and communicated to me by friends [...]

Online Advertising 101 – Real Estate People, DON’T READ THIS

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A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. [...]

Listen Up! A Different Way to Go Local?

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Have you noticed this symbol popping up on your television screen lately? You probably haven’t noticed it with all of the odd things like hashtags and other social media icons so commonly being dropped all over television screens lately.  This symbol is the logo for a company named Shazam. Now, if you are over the [...]

Happy Thanksgiving from Phacient

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Happy Thanksgiving from the Phacient team, wishing you and yours a very happy and healthily holiday. If you are not in the mood to cook, please make sure you go out and support your local restaurants. Days like today are important to the mom and pop eateries that really have an investment in your community. [...]

The Skinny on the New Google+ Pages

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So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that [...]

Don’t Believe the Hype

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I read a post on Lockergnome the other day where Chris Pirillo answered a question someone posed to him about buying a new laptop now or waiting until Windows 8 is out. Do you remember Windows 7? You know that Microsoft Operating System that just had its second birthday this past Friday? To put things [...]