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Do I Need a Facebook Page?

By Patrick Healy May 22, 2012

With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. The good news is that there are a few questions you … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media Tags:  facebook | googleplus | ideology | small business | social business | twitter

Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

By Patrick Healy May 18, 2012

So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not highly regarded. They are looked at negatively for … [Read more...]

Posted Under:  Blog | Marketing | Real Estate Tags:  advertising | best practice | craigslist | ideology | marketing | online | real estate

You Don’t Have to Wear a Suit to Be a Professional

By Patrick Healy April 17, 2012

A typical day I was in a local mom-and-pop sporting goods store the other day with my family to pick up some tee ball gear for my son. We’d been there a week before to get some of the basic stuff and the owner was really great in terms of helping me and offering good advice. I had a good experience and I returned. That’s what business is in the … [Read more...]

Posted Under:  Blog | Business Tags:  business | consumerism | ideology | small business

Google+ Gets a New Look: The Good, The Bad, and The Whitespace

By Patrick Healy April 12, 2012

So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the Facebook timeline and how the new … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media Tags:  business | facebook | G+ | google | ideology | SEO | social media | twitter

You can’t always get what you want

By Joseph Drasin April 3, 2012

We are currently in the process of selling our house, and my friend Patrick’s post prompted me to write about the irony of the sense-of-control in real estate. Any agent will tell you when selling your house to focus on the factors for which you can control: Price, condition, marketing, and so forth. It is a waste of energy, time, and mental … [Read more...]

Posted Under:  Blog | Marketing | Real Estate | Technology Tags:  buying | ideology | real estate | sales | selling | web

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