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So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook [...]
With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. [...]
So I’m up on Facebook the other day Have you noticed lately there are things in your Facebook news feed that are labeled “Trending Articles”? They are generally a small group of rolled up story/news links from popular sites like Yahoo or the Washington Post that your friends are “currently reading”. This alludes that they [...]
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So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the [...]
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Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging, if possible, so they can get their feet wet by just writing. After all, that’s what it’s [...]
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NOTE: We are not big fans (pun intended) of Facebook business pages. We do have one but don’t put much effort into it since the terms and conditions of use put forth by Facebook make them an anemic attempt at promoting anything but musicians, celebrities. or massive scale consumer brands at best. If you are [...]
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I received an email the other day from a friend of mine who told me that I came up in a conversation he was having with a client as a Subject Matter Expert on a certain topic. Although they would have loved to work with me, they are a non-profit and are very budget conscious. [...]
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Happy Thanksgiving from the Phacient team, wishing you and yours a very happy and healthily holiday. If you are not in the mood to cook, please make sure you go out and support your local restaurants. Days like today are important to the mom and pop eateries that really have an investment in your community. [...]
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