This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an even larger percentage of the digital space. These … [Read more...]
Analytics getting more and more mainstream
Analytics used to be a term reserved for data geeks and web developers. If it's one thing that social media has done has given the end user a vested interest in understanding them - or at least paying attention to them. After all, they are an excellent way of understanding the impact what you put out there has on others and, in some cases, how … [Read more...]