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Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week

By Patrick Healy October 20, 2011

This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an even larger percentage of the digital space. These … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media | Technology Tags:  #pivotcon | analytics | Brian Solis | Charlene Li | conference | David Armano | engagement | facebook | G+ | google | influence | marketing | New York | New York City | NYC | Pivot Conference | SEO | social consumer | social media | traffic | twitter

Analytics getting more and more mainstream

By Patrick Healy November 26, 2010

Analytics used to be a term reserved for data geeks and web developers. If it's one thing that social media has done has given the end user a vested interest in understanding them - or at least paying attention to them. After all, they are an excellent way of understanding the impact what you put out there has on others and, in some cases, how … [Read more...]

Posted Under:  Blog | Marketing | Social Media | Technology Tags:  analytics | edgerank | facebook | google | measurement | social media

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