By nature, I tend to be a bit of a do-it-yourselfer. I build my own websites, manage my own hosting, and do my own research. There are times when I just have to use a third party to do work for me like my accountant or my dentist. This was a hard post for me to write. On the one hand I am a vendor but on the other I am a small business owner so I … [Read more...]
You can’t always get what you want
We are currently in the process of selling our house, and my friend Patrick’s post prompted me to write about the irony of the sense-of-control in real estate. Any agent will tell you when selling your house to focus on the factors for which you can control: Price, condition, marketing, and so forth. It is a waste of energy, time, and mental … [Read more...]
Online Advertising 101 – Real Estate People, DON’T READ THIS
A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]
How Can Social Media Help Internal Collaboration?
It seems like 99 out of 100 of the conversations I participate, observe, or read about involving social media is always focused on how we engage others outside of ourselves. I am using the term ‘ourselves’ generically to denote an individual or a firm. The salesperson talks about prospecting leads, the consumer product firm talks about customer … [Read more...]
Listen Up! A Different Way to Go Local?
Have you noticed this symbol popping up on your television screen lately? You probably haven’t noticed it with all of the odd things like hashtags and other social media icons so commonly being dropped all over television screens lately. This symbol is the logo for a company named Shazam. Now, if you are over the age of 45, this isn’t the DC … [Read more...]