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Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

By Patrick Healy May 18, 2012

So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not highly regarded. They are looked at negatively for … [Read more...]

Posted Under:  Blog | Marketing | Real Estate Tags:  advertising | best practice | craigslist | ideology | marketing | online | real estate

Online Advertising 101 – Real Estate People, DON’T READ THIS

By Patrick Healy March 20, 2012

A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]

Posted Under:  Blog | Business | Marketing | Real Estate | Technology Tags:  advertising | build vs buy | business | ideology | listings | marketing | online | real estate | realtor.com | truia | zillow

Will the Real Estate Consumer Ever Really Be ‘Represented’?

By Patrick Healy November 14, 2011

I’ve gotta get this off my chest I have contended for years that real estate is not a consumer-focused industry. It’s ironic since it’s all about people. No matter what anyone says, it’s still an industry driven by nothing more than sales.  If it weren’t then I can’t help feel that the industry overall would garner more respect from the … [Read more...]

Posted Under:  Blog | Marketing | Real Estate | Technology Tags:  consumerism | editorial | FSBO | NAR | online | real estate | realtors | sales | stockbrokers

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