The emotional play – it does work The other day during the annual GenBlue conference, Coldwell Banker debuted their new commercial. It’s an emotional approach to “How to Value a Home” featuring the iconic voice of Tom Selleck. It’s well done, no doubt about it. When you watch it, you’d have something wrong with you it it doesn’t evoke some sort of … [Read more...]
Five Lessons George Washington Can Teach Us About Business
In the spirit of George Washington’s 280th Birthday tomorrow, I would like to pay homage to his leadership, work ethic, and ideology. Anyone who knows me knows that I am a big fan of The General, a term that I adopted after hanging out with a good friend of mine, Dr. Barry Mennen. In my opinion, George Washington may be the most impressive American … [Read more...]