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Social Advertising: Pay for Your Facebook Page? Google Places Moves into Google+

By Patrick Healy May 31, 2012

So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook in … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media Tags:  advertising | business | engagement | facebook | G+ | googleplus | marketing | SEO | social media

Blog and Be Seen: Ten Critical Things You Should Know

By Patrick Healy April 10, 2012

Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging,  if possible, so they can get their feet wet by just writing. After all, that’s what it’s all about, right? And while I can’t … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media Tags:  bios | blog | chicklets | disqus | efficiency | engagement | facebook | google | googleplus | intense debate | LinkedIn | livefyre | marketing | SEO | social media | twitter | website

Putting an End to the Great Klout Debate

By Patrick Healy December 2, 2011

Get over your Klout Score

**Disclosure, I have a personal relationship with Joe Fernandez, CEO of Klout. I have worked with him professionally and although feel I am qualified better than most to speak to his work ethic and motivations for launching Klout, I have absolutely no investment or vested interest in Klout or it's success. I am however, fascinated by the concept of … [Read more...]

Posted Under:  Blog | Marketing | Social Media | Technology Tags:  algorithm | debate | engagement | facebook | google | influence | klout | kred | measurement | metrics | twitter

Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week

By Patrick Healy October 20, 2011

This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an even larger percentage of the digital space. These … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media | Technology Tags:  #pivotcon | analytics | Brian Solis | Charlene Li | conference | David Armano | engagement | facebook | G+ | google | influence | marketing | New York | New York City | NYC | Pivot Conference | SEO | social consumer | social media | traffic | twitter

Google+ Comments Now Able to Integrate into Your WordPress Site

By Patrick Healy October 13, 2011

Wow, this is really great. I have been singing the praises of Google+ since it came out. For those of you who are not yet on it, I strongly recommend it. I am losing friends from Facebook either by deactivation or by apathy at a consistent rate since Google released its new social network to the public. Although Google+ is in its infancy (only 4 … [Read more...]

Posted Under:  Blog | Business | Social Media | Technology Tags:  business | commenting systems | commerce | engagement | facebook | G+ | google | social media | social networking | tools

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