So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook in … [Read more...]
Blog and Be Seen: Ten Critical Things You Should Know
Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging, if possible, so they can get their feet wet by just writing. After all, that’s what it’s all about, right? And while I can’t … [Read more...]
Putting an End to the Great Klout Debate
**Disclosure, I have a personal relationship with Joe Fernandez, CEO of Klout. I have worked with him professionally and although feel I am qualified better than most to speak to his work ethic and motivations for launching Klout, I have absolutely no investment or vested interest in Klout or it's success. I am however, fascinated by the concept of … [Read more...]
Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week
This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an even larger percentage of the digital space. These … [Read more...]
Google+ Comments Now Able to Integrate into Your WordPress Site
Wow, this is really great. I have been singing the praises of Google+ since it came out. For those of you who are not yet on it, I strongly recommend it. I am losing friends from Facebook either by deactivation or by apathy at a consistent rate since Google released its new social network to the public. Although Google+ is in its infancy (only 4 … [Read more...]