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How to Value a Home: Common Sense Over Emotion

By Patrick Healy March 6, 2012

The emotional play – it does work The other day during the annual GenBlue conference, Coldwell Banker debuted their new commercial. It’s an emotional approach to “How to Value a Home” featuring the iconic voice of Tom Selleck. It’s well done, no doubt about it. When you watch it, you’d have something wrong with you it it doesn’t evoke some sort of … [Read more...]

Posted Under:  Blog | Marketing | Real Estate Tags:  advertising | Coldwell Banker | common sense | emotion | leadership | real estate | valuation | value | video

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