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Why Do You Want to be on Page One of Google?

By Patrick Healy June 13, 2012

How important is it to you to be on page one of Google?

Last week I was lucky enough to attend Blog World and New Media Expo. As the name (or former name) alludes, there is a strong and almost exclusive focus on content. Just about every session I sat in had some mention of SEO. The timing of the conference couldn’t have been better since I’ve gotten a number of questions recently about folks I know … [Read more...]

Posted Under:  Blog | Marketing Tags:  advertising | AdWords | blogging | BlogWorld | google | keywords | marketing | SEO | valuation

Social Advertising: Pay for Your Facebook Page? Google Places Moves into Google+

By Patrick Healy May 31, 2012

So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook in … [Read more...]

Posted Under:  Blog | Business | Marketing | Social Media Tags:  advertising | business | engagement | facebook | G+ | googleplus | marketing | SEO | social media

Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

By Patrick Healy May 18, 2012

So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not highly regarded. They are looked at negatively for … [Read more...]

Posted Under:  Blog | Marketing | Real Estate Tags:  advertising | best practice | craigslist | ideology | marketing | online | real estate

Online Advertising 101 – Real Estate People, DON’T READ THIS

By Patrick Healy March 20, 2012

A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]

Posted Under:  Blog | Business | Marketing | Real Estate | Technology Tags:  advertising | build vs buy | business | ideology | listings | marketing | online | real estate | realtor.com | truia | zillow

How to Value a Home: Common Sense Over Emotion

By Patrick Healy March 6, 2012

The emotional play – it does work The other day during the annual GenBlue conference, Coldwell Banker debuted their new commercial. It’s an emotional approach to “How to Value a Home” featuring the iconic voice of Tom Selleck. It’s well done, no doubt about it. When you watch it, you’d have something wrong with you it it doesn’t evoke some sort of … [Read more...]

Posted Under:  Blog | Marketing | Real Estate Tags:  advertising | Coldwell Banker | common sense | emotion | leadership | real estate | valuation | value | video

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