Phacient

Why Do You Want to be on Page One of Google?

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Last week I was lucky enough to attend Blog World and New Media Expo. As the name (or former name) alludes, there is a strong and almost exclusive focus on content. Just about every session I sat in had some mention of SEO. The timing of the conference couldn’t have been better since I’ve gotten a number of questions recently about folks I know … [Read more...]

Social Advertising: Pay for Your Facebook Page? Google Places Moves into Google+

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So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook in … [Read more...]

Do I Need a Facebook Page?

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With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. The good news is that there are a few questions you … [Read more...]

Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

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So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not highly regarded. They are looked at negatively for … [Read more...]

The Ugly Side of Facebook Apps

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So I’m up on Facebook the other day Have you noticed lately there are things in your Facebook news feed that are labeled “Trending Articles”? They are generally a small group of rolled up story/news links from popular sites like Yahoo or the Washington Post that your friends are “currently reading”. This alludes that they have shared this article … [Read more...]