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So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook [...]
With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. [...]
Even though Google+ is in its infancy, they had the insight to build in a few Easter eggs for us true nerds to figure out and play with. Many of us have been observing that one of the nice things about the platform is that is actually has the ability to be used for blogging. [...]
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Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging, if possible, so they can get their feet wet by just writing. After all, that’s what it’s [...]
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I received an email the other day from a friend of mine who told me that I came up in a conversation he was having with a client as a Subject Matter Expert on a certain topic. Although they would have loved to work with me, they are a non-profit and are very budget conscious. [...]
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