**Disclosure, I have a personal relationship with Joe Fernandez, CEO of Klout. I have worked with him professionally and although feel I am qualified better than most to speak to his work ethic and motivations for launching Klout, I have absolutely no investment or vested interest in Klout or it's success. I am however, fascinated by the concept of … [Read more...]
The Skinny on the New Google+ Pages
So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. :-) No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that of the page and back … [Read more...]
Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week
This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an even larger percentage of the digital space. These … [Read more...]
Social media shouldn’t be ‘work’
One of the big takeaways I encountered at RE BarCamp earlier in the month was that real estate professionals felt that social media was overwhelming and 'too much work'. This isn't the first time I have herd this. The fact is that social media isn't right for everyone. If it's right for you it's very right for you. If it's not, then it's not. Here … [Read more...]