I wrote a post back in February about customer service and how important it was to respect and value your customers. I wrote it for a few reasons but the biggest one was that I had been witnessing really poor service on the parts of several business relationships personally and communicated to me by friends and colleagues. The core concept of the … [Read more...]
Online Advertising 101 – Real Estate People, DON’T READ THIS
A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]
Facebook Makes Business Pages Even Less Useful: What you need to know
NOTE: We are not big fans (pun intended) of Facebook business pages. We do have one but don’t put much effort into it since the terms and conditions of use put forth by Facebook make them an anemic attempt at promoting anything but musicians, celebrities. or massive scale consumer brands at best. If you are not one of those you most likely won’t … [Read more...]
Five Lessons George Washington Can Teach Us About Business
In the spirit of George Washington’s 280th Birthday tomorrow, I would like to pay homage to his leadership, work ethic, and ideology. Anyone who knows me knows that I am a big fan of The General, a term that I adopted after hanging out with a good friend of mine, Dr. Barry Mennen. In my opinion, George Washington may be the most impressive American … [Read more...]
I am your customer
I am your customer I am someone that you should appreciate and hope to develop a relationship with I don’t want to be ‘sold’, I want information I am not an annoyance, I am someone you should be happy to educate on your business and the things you offer I am not someone for you to match wits with I am not someone to lie to, … [Read more...]