Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging, if possible, so they can get their feet wet by just writing. After all, that’s what it’s all about, right? And while I can’t … [Read more...]
You can’t always get what you want
We are currently in the process of selling our house, and my friend Patrick’s post prompted me to write about the irony of the sense-of-control in real estate. Any agent will tell you when selling your house to focus on the factors for which you can control: Price, condition, marketing, and so forth. It is a waste of energy, time, and mental … [Read more...]
I am your partner
I wrote a post back in February about customer service and how important it was to respect and value your customers. I wrote it for a few reasons but the biggest one was that I had been witnessing really poor service on the parts of several business relationships personally and communicated to me by friends and colleagues. The core concept of the … [Read more...]
Online Advertising 101 – Real Estate People, DON’T READ THIS
A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. Now, unlike something such as … [Read more...]
Disruptive Business: Avoid Becoming a Casualty of Progress
They say there’s such a thing as being too good at your job. Well, this is a post about just that. From time to time, there are companies that come around and are so good that they can destroy a market and/or even mess with other semi-related businesses. This isn’t necessarily a good or bad thing. What it is, however, is a good lesson to learn … [Read more...]
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