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Last week I was lucky enough to attend Blog World and New Media Expo. As the name (or former name) alludes, there is a strong and almost exclusive focus on content. Just about every session I sat in had some mention of SEO. The timing of the conference couldn’t have been better since I’ve gotten [...]
People often argue about if agents are worth what they are paid, who is a good agent, what makes a good agent, and so forth. I’m not (for now) going to dive into any of these questions, but instead step back and try and determine how do we even go about setting up the discussion [...]
They say there’s such a thing as being too good at your job. Well, this is a post about just that. From time to time, there are companies that come around and are so good that they can destroy a market and/or even mess with other semi-related businesses. This isn’t necessarily a good or bad [...]
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The emotional play – it does work The other day during the annual GenBlue conference, Coldwell Banker debuted their new commercial. It’s an emotional approach to “How to Value a Home” featuring the iconic voice of Tom Selleck. It’s well done, no doubt about it. When you watch it, you’d have something wrong with you [...]
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I received an email the other day from a friend of mine who told me that I came up in a conversation he was having with a client as a Subject Matter Expert on a certain topic. Although they would have loved to work with me, they are a non-profit and are very budget conscious. [...]
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How much time should you spend evaluating any given solution? As is often the case, there is no single answer to this question. The formula I like to apply requires you to at least estimate how long you plan on using the solution. Short term solutions generally don’t take much time to figure out. It [...]
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