Happy Birthday Google+ – 17 Interesting G+ Facts

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So Google+ turns a year old. 17 interesting things you should know. So after a short writing hiatus due to moving, work, and life I figure it’s appropriate to break my fast by writing about a subject very near and dear to my heart – Google+. As I sit here and write this on the […]

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Do I Need a Facebook Page?

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With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. […]

Google+ Gets a New Look: The Good, The Bad, and The Whitespace

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So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the […]

Blog and Be Seen: Ten Critical Things You Should Know

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Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging,  if possible, so they can get their feet wet by just writing. After all, that’s what it’s […]

Reevaluating "Free" – You Get What You Pay For

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I received an email the other day from a friend of mine who told me that I came up in a conversation he was having with a client as a Subject Matter Expert on a certain topic. Although they would have loved to work with me, they are a non-profit and are very budget conscious. […]

Putting an End to the Great Klout Debate

**Disclosure, I have a personal relationship with Joe Fernandez, CEO of Klout. I have worked with him professionally and although feel I am qualified better than most to speak to his work ethic and motivations for launching Klout, I have absolutely no investment or vested interest in Klout or it’s success. I am however, fascinated […]

The Skinny on the New Google+ Pages

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So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that […]

Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week

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This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millennials and Gen Y now make up a significant percentage of the marketplace and an […]

Social media shouldn’t be ‘work’

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One of the big takeaways I encountered at RE BarCamp earlier in the month was that real estate professionals felt that social media was overwhelming and ‘too much work’. This isn’t the first time I have herd this. The fact is that social media isn’t right for everyone. If it’s right for you it’s very […]