Do I Need a Facebook Page?

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With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. [...]

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Why Craigslist Needs to Raise Their Fees – at Least for Real Estate

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So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business.  It really bothers me that, as a whole, real estate people are not [...]

You Don’t Have to Wear a Suit to Be a Professional

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A typical day I was in a local mom-and-pop sporting goods store the other day with my family to pick up some tee ball gear for my son. We’d been there a week before to get some of the basic stuff and the owner was really great in terms of helping me and offering good [...]

Google+ Gets a New Look: The Good, The Bad, and The Whitespace

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So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the [...]

You can’t always get what you want

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We are currently in the process of selling our house, and my friend Patrick’s post prompted me to write about the irony of the sense-of-control in real estate. Any agent will tell you when selling your house to focus on the factors for which you can control: Price, condition, marketing, and so forth. It is [...]

I am your partner

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I wrote a post back in February about customer service and how important it was to respect and value your customers. I wrote it for a few reasons but the biggest one was that I had been witnessing really poor service on the parts of several business relationships personally and communicated to me by friends [...]

Online Advertising 101 – Real Estate People, DON’T READ THIS

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A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. [...]

Facebook Makes Business Pages Even Less Useful: What you need to know

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NOTE: We are not big fans (pun intended) of Facebook business pages. We do have one but don’t put much effort into it since the terms and conditions of use put forth by Facebook make them an anemic attempt at promoting anything but musicians, celebrities. or massive scale consumer brands at best. If you are [...]

Five Lessons George Washington Can Teach Us About Business

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In the spirit of George Washington’s 280th Birthday tomorrow, I would like to pay homage to his leadership, work ethic, and ideology. Anyone who knows me knows that I am a big fan of The General, a term that I adopted after hanging out with a good friend of mine, Dr. Barry Mennen. In my [...]

I am your customer

  I am your customer I am someone that you should appreciate and hope to develop a relationship with I don’t want to be ‘sold’, I want information I am not an annoyance, I am someone you should be happy to educate on your business and the things you offer I am not someone for [...]