The Skinny on the New Google+ Pages

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So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that [...]

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Unauthorized Observations from the 2011 Pivot Conference (#PivotCon) in New York City this week

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This week I had the privilege of attending the 2011 Pivot Conference. The whole experience was very positive and I am really glad I went. This year’s focus was the rise of the social consumer. As you may know, the Millienials and Gen Y now make up a significant percentage of the marketplace and an [...]

Google+ Comments Now Able to Integrate into Your WordPress Site

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Wow, this is really great. I have been singing the praises of Google+ since it came out. For those of you who are not yet on it, I strongly recommend it. I am losing friends from Facebook either by deactivation or by apathy at a consistent rate since Google released its new social network to [...]

How to #Fail While Making People Hate You

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So I like Social Media – a lot. I love that you can connect with people you would normally never be able to through traditional channels, and you can do some pretty amazing things in the process. But, unfortunately, one of the things I have experienced – and I am not alone – is social [...]

Social media shouldn’t be ‘work’

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One of the big takeaways I encountered at RE BarCamp earlier in the month was that real estate professionals felt that social media was overwhelming and ‘too much work’. This isn’t the first time I have herd this. The fact is that social media isn’t right for everyone. If it’s right for you it’s very right [...]

Getting through all the clutter on Facebook

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There are some that would say that social media is a fad or a waste of time. There are others that would say that you HAVE to be on social media if you want to be in business in the next 5 years. Regardless of if you agree with either of these ideas or fall [...]

Analytics getting more and more mainstream

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Analytics used to be a term reserved for data geeks and web developers. If it’s one thing that social media has done has given the end user a vested interest in understanding them – or at least paying attention to them. After all, they are an excellent way of understanding the impact what you put [...]