I am your customer

  I am your customer I am someone that you should appreciate and hope to develop a relationship with I don’t want to be ‘sold’, I want information I am not an annoyance, I am someone you should be happy to educate on your business and the things you offer I am not someone for [...]

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How Can Social Media Help Internal Collaboration?

It seems like 99 out of 100 of the conversations I participate, observe, or read about involving social media is always focused on how we engage others outside of ourselves. I am using the term ‘ourselves’ generically to denote an individual or a firm. The salesperson talks about prospecting leads, the consumer product firm talks [...]

Listen Up! A Different Way to Go Local?

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Have you noticed this symbol popping up on your television screen lately? You probably haven’t noticed it with all of the odd things like hashtags and other social media icons so commonly being dropped all over television screens lately.  This symbol is the logo for a company named Shazam. Now, if you are over the [...]

Happy Thanksgiving from Phacient

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Happy Thanksgiving from the Phacient team, wishing you and yours a very happy and healthily holiday. If you are not in the mood to cook, please make sure you go out and support your local restaurants. Days like today are important to the mom and pop eateries that really have an investment in your community. [...]

The Skinny on the New Google+ Pages

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So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that [...]

A Lesson in Decision Making

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How much time should you spend evaluating any given solution?  As is often the case, there is no single answer to this question. The formula I like to apply requires you to at least estimate how long you plan on using the solution. Short term solutions generally don’t take much time to figure out. It [...]

To Be a True Market Leader, Good Product is Half the Battle

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While I was waiting on a train yesterday that never came, I pondered this thought as I grew more and more frustrated with the MTA.  I brooded, “If I did this to my clients they wouldn’t think twice about leaving me”. Of course I don’t have the luxury of being a city funded, mandatory tax [...]

Google+ Comments Now Able to Integrate into Your WordPress Site

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Wow, this is really great. I have been singing the praises of Google+ since it came out. For those of you who are not yet on it, I strongly recommend it. I am losing friends from Facebook either by deactivation or by apathy at a consistent rate since Google released its new social network to [...]

A smarter way to think about success: failure

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Seth Godin is smart. I guess this interview would be considered an oldy but a goody since it’s from a few years back but I thought it was reliant given what we are going through in this country right now, particularly in business. In this interview, he talks about the virtues of quitting in a [...]