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Last week I was lucky enough to attend Blog World and New Media Expo. As the name (or former name) alludes, there is a strong and almost exclusive focus on content. Just about every session I sat in had some mention of SEO. The timing of the conference couldn’t have been better since I’ve gotten [...]
So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook [...]
So I have a lot of friends that are real estate professionals – and by professionals I MEAN professionals. These people pride themselves on their work and reputations which – I have learned – is really all you have in this business. It really bothers me that, as a whole, real estate people are not [...]
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A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the site. There are ads all over the place where you consume content but also there are entire sections with nothing but ads. Let’s call that the classified section. [...]
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The emotional play – it does work The other day during the annual GenBlue conference, Coldwell Banker debuted their new commercial. It’s an emotional approach to “How to Value a Home” featuring the iconic voice of Tom Selleck. It’s well done, no doubt about it. When you watch it, you’d have something wrong with you [...]
Have you noticed this symbol popping up on your television screen lately? You probably haven’t noticed it with all of the odd things like hashtags and other social media icons so commonly being dropped all over television screens lately. This symbol is the logo for a company named Shazam. Now, if you are over the [...]
So Google finally released the ability for Google Plus users to create business pages from their Google Plus profile. This is ours BTW. No more “your name is not compliant” messages or threats to deactivate your profile for lack of nomenclature compliance. A nice feature is that you can simply switch your profile to that [...]
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