Social Media | Phacient

Happy Birthday Google+ – 17 Interesting G+ Facts

June 28, 2012 By Patrick Healy Leave a Comment

So after a short writing hiatus due to moving, work, and life I figure it’s appropriate to break my fast by writing about a subject very near and dear to my heart – Google+. As I sit here and write this on the eve of Google+’s FIRST BIRTHDAY, I am overwhelmed by lots of different [...]

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Filed Under: Business, Social Media, Technology Tagged With: business, facebook, G+, google, googleplus, mobile, photo, social media, Social Search, twitter, video

Social Advertising: Pay for Your Facebook Page? Google Places Moves into Google+

May 31, 2012 By Patrick Healy 6 Comments

So some pretty interesting things happened this week in terms of social media, user experience and advertising. After taking much of this activity in, I’ve made some realizations. I was reading a very thought provoking post by David Berkowitz where he asks the question, “Is Social Advertising Broken?”. I’ve thought for some time that Facebook [...]

Filed Under: Business, Marketing, Social Media Tagged With: advertising, business, engagement, facebook, G+, googleplus, marketing, SEO, social media

Do I Need a Facebook Page?

May 22, 2012 By Patrick Healy 3 Comments

With the recent Facebook IPO and all of the hubbub about the company, I’m sure many small businesses are revisiting the question that they have asked themselves time and time again – ‘Do I need a Facebook page for my business’? I wish there was a better answer but really my best is, “It depends”. [...]

Filed Under: Business, Marketing, Social Media Tagged With: facebook, googleplus, ideology, small business, social business, twitter

The Ugly Side of Facebook Apps

May 8, 2012 By Patrick Healy 6 Comments

So I’m up on Facebook the other day Have you noticed lately there are things in your Facebook news feed that are labeled “Trending Articles”? They are generally a small group of rolled up story/news links from popular sites like Yahoo or the Washington Post that your friends are “currently reading”. This alludes that they [...]

Filed Under: Business, Marketing, Social Media Tagged With: app, consumerism, data, facebook, Huffington Post, privacy, Washington Post, Yahoo

Google+ Gets a New Look: The Good, The Bad, and The Whitespace

April 12, 2012 By Patrick Healy 1 Comment

So yesterday morning, Google started rolling out the new redesign of Google+. I’m not going to say it’s better and I’m not going to say it’s worse. I’m just going to say it’s different. There were almost immediately complaints like with all changes to a social network. I’m still hearing how much people hate the [...]

Filed Under: Business, Marketing, Social Media Tagged With: business, facebook, G+, google, ideology, SEO, social media, twitter

Blog and Be Seen: Ten Critical Things You Should Know

April 10, 2012 By Patrick Healy 5 Comments

Recently, I’ve gotten a few questions from people who are looking to get into blogging but don’t know where to start. It can be a bit intimidating and overwhelming. I recommend that they start off by guest blogging, if possible, so they can get their feet wet by just writing. After all, that’s what it’s [...]

Filed Under: Blog, Business, Marketing, Social Media Tagged With: bios, blog, chicklets, disqus, efficiency, engagement, facebook, google, googleplus, intense debate, LinkedIn, livefyre, marketing, SEO, social media, twitter, website

Reevaluating "Free" – You Get What You Pay For

February 28, 2012 By Patrick Healy Leave a Comment

I received an email the other day from a friend of mine who told me that I came up in a conversation he was having with a client as a Subject Matter Expert on a certain topic. Although they would have loved to work with me, they are a non-profit and are very budget conscious. [...]

Filed Under: Business, Marketing, Social Media Tagged With: Amazon, data, data mining, facebook, free, google, googleplus, LinkedIn, mobile, persona, privacy, social media, social networking, twitter, valuation, value

How Can Social Media Help Internal Collaboration?

February 10, 2012 By Patrick Healy Leave a Comment

It seems like 99 out of 100 of the conversations I participate, observe, or read about involving social media is always focused on how we engage others outside of ourselves. I am using the term ‘ourselves’ generically to denote an individual or a firm. The salesperson talks about prospecting leads, the consumer product firm talks [...]

Filed Under: Business, Social Media, Technology Tagged With: business, change, collaboration, communication, EMC, IBM, social, social business

Google is NOT Evil: How Search is Changing

January 31, 2012 By Patrick Healy 11 Comments

After a short hiatus, I figured I would have to post something really good to make up for it. To do that, I have to write about something I am passionate about. I came across an article the other day from a buddy of mine who likes to give me jabs about being such a [...]

Filed Under: Business, Marketing, Social Media Tagged With: +1, aggregation, data, G+ privacy, google, SEO, social media, Social Search